14:20
14:45

6 Secrets to engaging today’s young listeners

Younger audiences are using media differently and are moving fast. How has this challenge been met in different parts of the world? Ken Benson (President, P1 Media Group, USA)



Younger audiences are using media differently and are moving fast. How has this challenge been met in different parts of the world? What are the most successful strategies and cases for reaching a younger audience? Ken Benson gives an overview of exciting radio cases worldwide. Ken Benson (President, P1 Media Group, USA)    
 
Where

Makhotka 2 - Track 1
Event type
Session