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14:10
14:45

Forget your head, aim for the heart: Emotions and advertising success

Award winning audio creative Matt Dickson talks about human behavior, the irrationality of many decisions we make, and how creativity plays a part. Matt Dickson (National Head of Creativity, the Studio at SCA, Australia)    



Award winning audio creative Matt Dickson talks about human behavior, the irrationality of many decisions we make, and how creativity plays a part. Many of the most successful advertising campaigns from around the world appeal to us emotionally, not rationally. Matt Dickson (National Head of Creativity, the Studio at SCA, Australia)    
 
Where

Makhotka 3 - Track 2
Event type
Session