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How radio businesses can monetise the digital audio boom

Bauer Radio is the largest radio group in Europe, as a leading commercial radio group. Staffan Rosell (CEO, Bauer Media Group, Sweden)    



Bauer Radio is the largest radio group in Europe, as a leading commercial radio group, what are its strategies for the future, meeting the current challenges for broadcast radio? What formats and brand extensions are being developed, what´s the app and online strategy and what´s the role of podcasting? Finally, what’s the story behind the growth of radio’s share of advertising in Sweden and elsewhere? Staffan Rosell (CEO, Bauer Media Group, Sweden)    
 
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Makhotka 3 - Track 2
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Session