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14:00
14:35

Innovation for public engagement and trust

Trust is a vital asset for radio stations, especially during times of election. Haida Baba Zain (Manager, Traxx FM, RTM, Malaysia), Archana Kapoor (Radio Mewat and Radio Festival India, India), Mark Cummins (Content Manager, SBS Audio and Languages, Australia), Kristian Porter (Public Media Alliance, UK)    



Trust is a vital asset for radio stations, especially during times of election. But with disinformation, media capture and global digital giants on the rise, how do radio stations ensure audience reach, maintain trust and best engage listeners? This session will explore examples from across the Asia-Pacific region. Haida Baba Zain (Manager of Traxx FM, RTM, Malaysia), Archana Kapoor (Radio Mewat and Radio Festival India, India), Mark Cummins (Content Manager, SBS Audio and Languages, Australia), Kristian Porter (Public Media Alliance, UK)    
 
Where

Makhotka 2 - Track 1
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Session