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16:40
17:10

Reload your brand: Virgin Radio case

Chris Evans is the most famous Breakfast Show host in the UK, his unexpected announcement he was leaving the UK’s biggest breakfast show on BBC Radio 2 to re-join Virgin Radio sent shockwaves through UK radio. Mike Cass (Content Director, Virgin Radio, UK)    



Chris Evans is the most famous Breakfast Show host in the UK, his unexpected announcement he was leaving the UK’s biggest breakfast show on BBC Radio 2 to re-join Virgin Radio sent shockwaves through UK radio. The Content Director for Virgin Radio UK will describe the process of poaching a competitor’s 'radio star', the planning behind launching a new high-profile show as part of a bigger strategy to refresh the station and the effects of Chris Evans’ move. Mike Cass (Content Director, Virgin Radio, UK)
 
Where

Makhotka 2 - Track 1
Event type
Session