Alberto Dal Sasso
Head of RAM Business Development (International), Managing Director Nielsen
Nielsen
Italy

After an initial experience in one of the bigger global communication groups, Alberto joined Nielsen two decades ago where played different roles in the media business: from the Advertising Measurement to Sport, from books to TV Measurement. Since 2018 he’s looking after international development of RAM - Radio Audience Measurement, also considering the recent digital technological developments of the medium and Nielsen's dedicated investments in measurement technology. He is located in Milan where he lives with his family, and (love) travels. He’s graduated in Economics, a Phd in Marketing and MBA at Bocconi University (Italy). International  Advertising  Association (IAA) Global Board Member and Italian Chapter President.