Bethaney Lawler
Research Director, Head of Radio Audience Measurement
Xtra Insights
Australia

Bethaney has been working in media research for over a decade, joining Xtra Insights in 2007. Managing small and large scale audience research projects for Xtra’s Australian and overseas clients, she has gained invaluable insight into the media and entertainment industry. Bethaney coordinated and pioneered the regional radio research trials conducted by Commercial Radio Australia in 2013. Since then, Bethaney has been responsible for the management and release of radio ratings surveys throughout regional Australia.