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Matt Dickson
National Head of Creativity for the Studio
Southern Cross Austereo
Australia

Matt Dickson is National Head of Creativity for the Studio at SCA – Southern Cross Austereo’s commercial creative services unit.

His audio creative work has been awarded at the New York Festivals, London International Awards, AWARD, The One Show, the Siren Awards, and more. In 2016 Matt was selected to sit on the Grand Jury of the New York Festivals Advertising Awards, and in 2017, represented Australia at the Cannes Lions Festival of Creativity on the Radio & Audio jury panel.
His current role sees Matt spend his time researching, developing and testing audio logos and strategies for some of Australia’s big brands.

In terms of a topic, there’s a few areas I can speak on that I have covered at other conferences:

* Audio and it’s unique relationship with the brain.
* How using emotion can unlock advertising success.
* Why all brands need an audio logo, and how to create an effective one.