Paul Amos
Managing Director
Xtra Insights

Paul’s Media Industry experience ranges from programming and production to promotions and marketing.

Over a 17 year period he held management positions in radio groups and industry companies, winning awards for radio programming and audio production. In 1998, Paul was appointed Director and Radio Consultant for esp (Entertainment Strategy, Programming) working with radio networks in Australia, New Zealand, UK, Germany, Sweden, Norway, Finland, Malaysia and the Netherlands. Specifically, Paul was responsible for program format design, on air talent direction, the development and implementation of audience research, marketing and promotion campaigns and strategic programming format designs in competitive radio markets.

Since 2003 Paul has developed Xtra Insights into a successful entertainment research company working with leading radio groups, television networks and music labels in Australia, New Zealand, Asia and Europe.

In late 2015, Commercial Radio Australia (CRA) appointed Xtra Insights as the sole provider of radio audience measurement surveys for regional Australian markets.