Raoul Wedel
Wedel Software
The Netherlands

Raoul has been involved with all aspects of radio broadcasting as the Dutch distributor for Dalet Automation and Powergold Music Scheduling systems and developed the first version of MediaSales Traffic in the early 1990’s. Drawing on his experience operating stations and optimizing revenue he sought to develop a scheduling system that helped broadcasters maximize revenue opportunities while also ensuring optimal scheduling of commercial content. Combining the benefits of Advanced Scheduling algorithms with Dynamic Scheduling enable MediaSales Traffic to deliver consistently higher average daily log revenue.