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13:30
14:00

With your favourite song a click away, how important is music to radio?

How far has streaming music consumption changed the landscape in different markets? Paul Amos (Managing Director, Xtra Insights, Australia), Bethaney Lawler (Research Director and Head of Audience Management, Xtra Insights, Australia), Hannah Lovegrove (Project Coordinator, Xtra Insights, Australia)



How far has streaming music consumption changed the landscape in different markets? What is the view and strategy adopted by radio stations, and are there patterns in the changes of what’s been put on air, music/talk ratio, music formats, music curating, more content/context? A new customized study for Radiodays Asia looks into the trends in Asia and Australia. Paul Amos (Managing Director, Xtra Insights, Australia), Bethaney Lawler (Research Director and Head of Audience Management, Xtra Insights, Australia), Hannah Lovegrove (Project Coordinator, Xtra Insights, Australia)
 
Where

Makhotka 2 - Track 1
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Session